Latino NJ mini guide
Free marketing for your Latino business in North Jersey (short version)
Latino NJ mini guide, short version, with its sources linked.
Why: Latino owners are more than 6 times as likely to name marketing as their top challenge, 12% vs. 2% (Stanford SOLE). Among Hispanic adults, 70% use Facebook and 56% use WhatsApp (Pew 2026).
- Google Business Profile (free). Claim and verify your profile. Add your hours, phone, photos and services, post weekly updates, and add a WhatsApp chat link under Edit profile > Contact (Google, WhatsApp).
- Reviews. Go to Read reviews > Get more reviews to copy your link or download your QR code (QR on a computer only), and share it on receipts and in chats. Never offer anything in exchange for reviews, which Google prohibits. Reply to every review, briefly and politely (Google, Google).
- WhatsApp Business (free app). Under Tools, set up a Catalog (up to 10 images per item, reviewed by WhatsApp), up to 50 Quick replies (type "/"), a Greeting message, an Away message and your Short link or QR code (catalog, quick replies, greeting, away, short link).
- Local Facebook. Use a business Page, link it to WhatsApp under Tools > Facebook & Instagram (WhatsApp), and join your town's groups, following each group's rules.
- Directories. Keep your name, address and phone the same everywhere, and get listed in local directories.
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